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The 7 Keys
The Proven Map to Success in the New Digital Age of the Music Business
KEY 1 | Build a website that turns visitors into fans

How to create the ultimate "networking" fan site that allows for data capture (names, email addresses, mobile phone numbers and so on) for future communication through newsletters, email blasts and more.

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KEY 2 | Learn techniques to increase web traffic

Generate a consistent flow of traffic using the largest social networking sites (FaceBook, MySpace, PureVolume, Friendster, Xanga, etc) in ways not done before. Achieve top rankings in major search engines to increase site traffic. Learn the value of podcasts, both audio & video.

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KEY 3 | Convert fans into consumers

Learn mass email and newsletter techniques to keep your fans involved, how to set up an online store and use SMS text messaging to sell music, concert tickets, merchandise and more.

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